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ANALYTICS & INSIGHTS
Leveraging CRM to Reach the Right Social Media Audience
July 17, 2024
With social media becoming a primary method of advertising, our SG Digital Academy teamed up with Optimove and Meta to test the effectiveness of using "look alike audiences" to improve player acquisition and retention in paid social media campaigns. Our latest Data in Motion report explores the findings.
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Today's Digital Gaming Consumer
June 20, 2024
How often do consumers play games for money? Where and how do they like to play? Our questions exactly and the reason for Scientific Games' industry-first ONE Segmentation Study. This issue of Data in Motion explores our ONE research and what it tells us about iLottery and digital games.
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pdf, 385 KB
ANALYTICS & INSIGHTS
The New Digital Consumer Shopping Journey
June 05, 2024
Our latest issue of Data in Motion gives lotteries a quick snapshot of digital shopping to help them remain in step with current trends in the new digital consumer journey, so they can plan for an increasing gravitation to online purchases.
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pdf, 324 KB
ANALYTICS & INSIGHTS
The Impact of EVs on Lottery
May 22, 2024
With summer road trip season upon us, convenience stores and gas stations are adapting to changes brought by the increasing number of electronic vehicles. Without innovation to serve emerging opportunities, fewer in-store visits pose a threat to lottery sales. Our latest issue of Data in Motion takes a look at the situation.
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pdf, 374 KB
ANALYTICS & INSIGHTS
Payment Method Trends
May 08, 2024
In today’s world, many consumers prefer cashless payment methods, including cards and mobile apps, for their retail purchases. All but a few lotteries allow cashless purchasing to align with consumer expectations. In this issue of Data in Motion, we provide a high-level view of recent trends in payment methods like e-/mobile wallets and explain how lotteries can move in the right direction to meet consumers where they are.
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pdf, 307 KB
ANALYTICS & INSIGHTS
U.S. Advertising Trends
April 24, 2024
In 2023, U.S. companies spent nearly $400 billion on ads, with the retail industry representing 15% of that spend. As digital channels replace traditional advertising, understanding trends can help lotteries develop relevant ad campaigns that support their responsible growth. In this issue of Data in Motion, we share some insights from the recent Statista Advertising & Media Market Insights report.
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pdf, 350 KB